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A spark is the start of something much bigger

Newport Brands is a premium brand builder and independent distributor, bringing ambitious beverage brands to life across the Irish market.

We work with leading international partners and proudly own some of Ireland’s most loved drinks, getting great products into the right hands, in the right places, at the right time.


We’re a new and energetic business with a clear point of view. We move fast, think commercially, and stay close to the brands we represent. Our team brings deep industry experience, paired with a hands-on, roll-up-the-sleeves approach to sales, marketing, and distribution.


To us, distribution is more than logistics. It’s the spark that builds momentum, opens doors, and creates lasting brand presence. From first listing to national rollout, we help brands stand out, grow, and win where it matters most.

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With decades of combined industry experience, we understand beverage brands and how to grow them in today’s market

That’s where our spark lies.

We help brands move from a spark to a blaze, turning potential into market presence. Every partnership is hands-on and collaborative, built on trust, insight, and shared ambition.

Our expertise spans:

Brand strategy and positioning

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Market and consumer insight

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Sales and customer management

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Route-to-market and channel development

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In-store activation and visibility

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Distribution across Ireland

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Commercial planning and performance

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Keith O’Haire

Founder and co-owner of Newport Brands

As the driving force behind Newport Brands, Keith O’Haire brings over a decade of experience from his tenure as the commercial manager at C&C. His deep understanding of the soft drinks market and strategic vision have been instrumental in orchestrating the acquisition of Tipperary Water and other prominent brands. Under his leadership, Newport Brands aims to double its business within five years, leveraging his expertise in brand development and distribution.

Behind every brand is a team committed to its success.

Our team combines commercial expertise, brand knowledge, and a shared drive to do things better every day. Big energy, one spark.